Pedigree
To create
awareness and ultimately drive accountable interest amongst
everyday CBD workers of Pedigree's Dog Adoption Drive.
Over 1,000 yellow
Pedigree dogs were placed throughout key Sydney and Melbourne CBD
locations to reach high foot traffic levels in a way that would
resonate with the public long after the initial message was
received. Pedigree brand Ambassadors were utilised to interact with
passersby and explain the sea of yellow dogs that inevitably
aroused the curiosity in all that witnessed the displays.
Hundreds of the
Pedigree dogs were handed out to members of the public and the
brand ambassadors recommended people visit the website to find out
how they too could become a dog adopter through Pedigree's adoption
drive.