Ambient Advertising develops
ambient campaigns for many well known brands. Click on the links
below to see how we are helping Weight Watchers reach its audiences
in new and exciting ways.
Throughout high end cafes in Auckland, Wellington,
and Christchurch, Weight Watchers branded coffee cups were
distributed reaching approximately 100,000 people in their target
market. The cups read 'Approved By Life', letting dieters
know that, with Weight Watchers, they are still allowed their
little indulgences here and there (like coffee). Sales figures
suggest that cafés are handing out approximately 1000 cups a week
and consumers enjoy the subtle branding look. Interim campaign
feedback from the client is extremely positive as campaign
recognition builds, solely due to ambient media and TV