Weight
Watchers
Throughout high end cafes in Auckland, Wellington, and
Christchurch, Weight Watchers branded coffee cups were distributed
reaching approximately 100,000 people in their target market.
The cups read 'Approved By Life', letting dieters know that,
with Weight Watchers, they are still allowed their little
indulgences here and there (like coffee).
Sales
figures suggest that cafés are handing out approximately 1000 cups
a week and consumers enjoy the subtle branding look. Interim
campaign feedback from the client is extremely positive as campaign
recognition builds, solely due to ambient media and TVCs.
Coffee cup metrics
84% of which are consumed in front of a computer
online. Takeaway coffee cups have on average 14 minutes dwell
time and a 95% brand recall. 100% brand exclusivity on the
coffee cup.
(Source: Quantum 2007)
Client: Weight Watchers
Throughout high end cafes in Auckland, Wellington,
and Christchurch, Weight Watchers branded coffee cups were
distributed reaching approximately 100,000 people in their target
market.
The cups read 'Approved By Life', letting dieters
know that, with Weight Watchers, they are still allowed their
little indulgences here and there (like coffee).
Outcome: Sales figures suggest that cafés are
handing out approximately 1000 cups a week and consumers enjoy the
subtle branding look. Interim campaign feedback from the client is
extremely positive as campaign recognition builds, solely due to
ambient media and TVCs.
Coffee cup metrics
84% of which are consumed in front of a computer
online
Takeaway coffee cups have on average 14 minutes
dwell time and a 95% brand recall
100% brand exclusivity on the coffee cup.
(Source: Quantum 2007