In case you've been living under a rock recently you would know
that the world's biggest sporting event is now in full swing. To
coincide with this, Nike wanted to target their core demographic
with something out of the ordinary in the lead up to the
tournament. A selection of key football ground were targeted with a
media first format called Grass Stencils. A hybrid of our chalk
stencils and water spray stencils, the grass stencils were executed
in the penalty box and corner kick area. Markets were Brisbane,
Sydney, Melbourne and Auckland.