Localist is the new directory for Aucklander's all about giving
locals the chance to tell others what's great about their
suburbs.
Where's the best place to get a coffee in Ponsonby? Who does
the best flowers in Avondale?
So for the latest campaign, Ambient Advertising worked with
Lassoo Media and M&C Saatchi to execute a range of ambient
media across small businesses and venues. Media such as food
call-outs in café displays, branded tennis balls in dog parks,
reverse decals on the bottom of pint glasses in pubs, and stickers
on fish & chip paper, prompted suburban residents to share
their feedback on Localist as well as use it to find the best
places around.